ENGAGEMENTS Sample assignments: In 2006/8, worked with Royal Bank of Scotland Group to terminate the NatWest Airmiles programme, developing and launching the ground-breaking YourPoints concept to replace it. In 2008, for Ulster Bank rolled the programme out in both Irish jurisdictions An innovative major engagement for European bank's Corporate and Consumer Card Division, focusing on strategic product planning review, account acquisition, retention, and portfolio management Three years retainer as marketing consultant for MasterCard International, including nine months based in New York, undertaking consumer credit card acquisition and retention programmes for members worldwide For major international airline, structured and particpated in review process for co-brand card partners, making final recommendation on selected candidate to senior management Commercial Products development projects for MasterCard, including Small Business Card, Corporate Card and Fleet Card Audit of banking products loyalty programme for leading Middle East bank, and recommendations for redesign to improve effectiveness and profitability Worked on-site with major North American bank to develop coalition loyalty programme, including product definition, consumer value proposition, and financial and market modelling for both the bank and its programme partners For leading airline alliance, provided detailed review of proposed changes to established frequent flyer programme, together with recommendations for future development Member of the MasterCard Global Advisor pool