From data analysis to delivery...


...using experience, thoughtfulness, clarity
and creativity to meet your goals.

Engagements.


Sample assignments:

•  During 2009, engaged by leading Gulf area bank to create and implement new consumer rewards programme.

•  In 2008, worked with Royal Bank of Scotland Group to terminate the NatWest Airmiles programme, developing and launching the ground-breaking YourPoints concept to replace it. For Ulster Bank, also part of RBSG, rolled the programme out in both Irish jurisdictions, comfortably exceeding management targets for portfolio performance improvement.

•  For Argos and Home Retail Group, worked to develop their existing rewards platform to reach a wider B2B audience.

•  An innovative major engagement for European bank's Corporate and Consumer Card Division, focusing on strategic product planning review, account acquisition, retention, and portfolio management.

•  Three years retainer as marketing consultant for MasterCard International, including nine months based in New York, undertaking consumer credit card acquisition and retention programmes for members worldwide.

•  For major international airline, structured and participated in review process for co-brand card partners, making final recommendation on selected candidate to senior management who approved it.

•  Commercial Products development projects for MasterCard, including Small Business Card, Corporate Card and Fleet Card.

•  Audit of banking products loyalty programme for leading Middle East bank, and recommendations for redesign to improve effectiveness and profitability.

•  Worked on-site with major North American bank to develop coalition loyalty programme, including product definition, consumer value proposition, and financial and market modelling for both the bank and its programme partners.

•  For leading airline alliance, provided detailed review of proposed changes to established frequent flyer programme, together with recommendations for future development

















 
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