Engagements
Sample assignments:
- During 2009, engaged by leading Gulf area bank to create and implement new consumer rewards programme.
- In 2008, worked with Royal Bank of Scotland Group to terminate the NatWest Airmiles programme, developing and launching the ground-breaking YourPoints concept to replace it. For Ulster Bank, also part of RBSG, rolled the programme out in both Irish jurisdictions, comfortably exceeding management targets for portfolio performance improvement.
- For Argos and Home Retail Group, worked to develop their existing rewards platform to reach a wider B2B audience.
- An innovative major engagement for European bank's Corporate and Consumer Card Division, focusing on strategic product planning review, account acquisition, retention, and portfolio management.
- Three years retainer as marketing consultant for MasterCard International, including nine months based in New York, undertaking consumer credit card acquisition and retention programmes for members worldwide.
- For major international airline, structured and participated in review process for co-brand card partners, making final recommendation on selected candidate to senior management who approved it.
- Commercial Products development projects for MasterCard, including Small Business Card, orporate Card and Fleet Card.
- Audit of banking products loyalty programme for leading Middle East bank, and recommendations for redesign to improve effectiveness and profitability.
- Worked on-site with major North American bank to develop coalition loyalty programme, including product definition, consumer value proposition, and financial and market modelling for both the bank and its programme partners.
- For leading airline alliance, provided detailed review of proposed changes to established frequent flyer programme, together with recommendations for future development.