HOME Previously a VP and General Manager with American Express, Roy Stephenson set up Strategic Planning and Marketing. An independent consultancy specialising in the financial services industry, SPM focuses on two issue sets: Strategic: Optimising product portfolios for growth and profitability Tactical: Maximising efficiencies in customer acquisition, activation, usage and retention SPM works with banking and payment card clients around the world, identifying and advising on best practices in customer marketing and relationship management. The consultancy has a particular interest and expertise in: Customer loyalty initiatives Commercial payments cards