Engagements

Sample assignments:

For a world bank, in 2017 conducted an audit of its HNW rewards proposition supported by recommendations for change, now in hand.
Throughout 2015-2017, worked with a market-leading institution in Southern Europe to create, model and launch a ground-breaking bank-wide rewards programme.
In 2014, reviewed and provided an action plan for a major UK High Street retail group to develop an existing rewards platform and value proposition to increase penetration of their B2B base.
A major assignment in 2012/2013 was working with a global financial institution to take to the next level its leading position in debit card in a strategically important European market. This involved working with issuers, acquirers, processors and merchants to develop a coherent and compelling short and medium-term strategy.
In 2010, worked with leading UK utility to re-launch customer loyalty initiatives in two distinct sectors, and to audit and re-shape sales and marketing strategy and operations for a major subsidiary.
During 2009, engaged by large Gulf area bank to create and implement new consumer rewards programme.
Three years retainer as marketing consultant for MasterCard International, including nine months based in New York, undertaking consumer credit card acquisition and retention programmes for members worldwide.
For major international airline, structured and participated in review process for co-brand card partners, making final, approved recommendation on selected candidate to senior management.
Commercial Products development projects for MasterCard, including Small Business Card, Corporate Card and Fleet Card.
Audit of banking products loyalty programme for leading Middle East bank, and recommendations for redesign to improve effectiveness and profitability.
Worked on-site with major North American bank to develop coalition loyalty programme, including product definition, consumer value proposition, and financial and market modelling for both the bank and its programme partners.
For leading airline alliance, provided detailed review of proposed changes to established frequent flyer programme, together with recommendations for future development.