Roy Stephenson - Strategic Planning and Marketing

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From data analysis to delivery…
…using experience, thoughtfulness, clarity
and creativity to meet your goals.

Articles and white papers

  • 2018
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • Prior to 2009
  • February
  • Writing the new rule book
    Marketing financial services in adversity.
  • The winds of change
    New developments roil the card industry.
  • The return of rewards
    There's a lot of life left in this old dog.
  • July
  • Crisis? What crisis?
    Look closer: not everyone is struggling.
  • Getting the rewards right
    Different folks? Different strokes.
  • October
  • Beauty - or the beast?
    To cut, or to invest. That's the question.
  • December
  • Survival of the fittest
    Rewards programmes evolve, too.
  • Handle with care
    Some thoughts on merchant-funded rewards programmes.

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