Roy Stephenson - Strategic Planning and Marketing

Articles and white papers

• 2018
• 2015
• 2014
• 2013
• 2012
• 2011
• 2010
• 2009
• Prior to 2009

• February
• Writing the new rule book
  Marketing financial services in adversity.
• The winds of change
  New developments roil the card industry.
• The return of rewards
  There's a lot of life left in this old dog.
• July
• Crisis? What crisis?
  Look closer: not everyone is struggling.
• Getting the rewards right
  Different folks? Different strokes.

• October
• Beauty - or the beast?
  To cut, or to invest. That's the question.
• December
• Survival of the fittest
  Rewards programmes evolve, too.
• Handle with care
  Some thoughts on merchant-funded rewards programmes.