Roy Stephenson - Strategic Planning and Marketing

  • Home
  • About us
  • Engagements
  • Client list
  • Articles and white papers
  • Contact us

From data analysis to delivery…
…using experience, thoughtfulness, clarity
and creativity to meet your goals.

Articles and white papers

  • 2018
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • Prior to 2009
  • January
  • Plus ça change...
    Marketing basics stay the same.
  • March
  • Who needs payment cards?
    Payments yes, cards maybe not.
  • July
  • The secret is service
    How one bank has used added value to reach its goals.
  • August
  • What bankers can learn from industry
  • September
  • Issuers go for gold
  • December
  • Our 2011 predictions

© Roy Stephenson, 2022–Design by Jena Birch