Roy Stephenson - Strategic Planning and Marketing
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From data analysis to delivery…
…using
experience,
thoughtfulness,
clarity
and
creativity
to meet your goals.
Articles and white papers
2018
2015
2014
2013
2012
2011
2010
2009
Prior to 2009
January
The world turned upside down:
Where now for the banks?
February
Courage or caution
Who'd want to manage a card portfolio?
March
Date rules OK
Big opportunity, big challenge.
May
Card fraud:
The hidden costs.
July
M commerce:
Waiting for Godot?
August
Blowing smoke:
The EU gets it wrong.
September
Summertime blues
October
Rethinking rewards
Revenues squeezed, interchange under attack: what's the future for rewards programmes?
November
Look both ways
The world is changing: strategies for growth need to refocus.